Win placement inside AI Overviews and generative search results.
Google now answers a growing share of searches directly, inside AI Overviews, before a user ever clicks a blue link. Ranking #1 the traditional way doesn't guarantee you appear in that answer box — a different kind of optimisation does.
GEO (Generative Engine Optimisation) is the practice of engineering content specifically for retrieval by generative search systems — structured so that when Google's AI (or any large language model) builds an answer, your content is the source it pulls from.
Why it matters
The thinking behind GEO.
AI Overviews are changing click behaviour
When a generative answer fully satisfies a search, users often don't click through at all. Being the cited source inside that answer is now as valuable as — sometimes more valuable than — a standard blue-link ranking.
Retrieval favours clear, structured answers
Generative systems pull content that directly answers a specific question in a self-contained way — not vague marketing copy. GEO means rewriting your key pages around that format.
It compounds with SEO, doesn't replace it
GEO isn't a separate strategy from SEO — strong technical SEO and authority remain the foundation. GEO is the additional layer of structuring content for generative retrieval on top of that base.
What's included
Everything that ships with this service.
- Content engineered specifically for retrieval by large language models
- Positioning your pages to be the source AI search pulls answers from
- Question-and-answer content structures built around real generative search queries
- Ongoing tracking of AI Overview appearances for your target keywords
- A discipline we track and adapt as generative search keeps evolving
How it works
Our process, start to finish.
Step 01
Query mapping
We identify which of your target searches are already triggering AI Overviews in Australia.
Step 02
Content engineering
Key pages restructured into clear, directly-answerable formats generative engines prefer to cite.
Step 03
Track & refine
Monthly checks on AI Overview presence and citation, adjusted as Google's generative results evolve.
FAQs
Common questions about GEO.
What is GEO and how is it different from SEO?
SEO earns rankings in traditional search results. GEO specifically targets being cited inside AI-generated answers like Google's AI Overviews — a newer surface with different content requirements.
Can you guarantee my content appears in an AI Overview?
No one can guarantee placement inside a Google AI Overview — that's controlled entirely by Google's systems. We can guarantee your content is structured to maximise the chance of being the source selected.
Do I need GEO if I already do SEO?
If you're already investing in SEO, GEO is a natural next layer — it reuses your existing authority and rankings but restructures key content so generative engines can retrieve and cite it directly.
Let's see if GEO is a fit for you.
Tell us about your business — we'll come back with a plan, not a sales pitch.