Instagram & Facebook ads that turn scrolls into leads.
Meta Ads work differently to Google — you're not capturing intent that already exists, you're creating it. That means creative does more of the heavy lifting than targeting settings ever will.
We build hyper-niched campaigns around one specific customer profile at a time, with video-first creative designed to stop the scroll — then optimise weekly based on what's actually converting, not just what's getting views.
Why it matters
The thinking behind Meta Ads.
Creative is the targeting
Meta's algorithm has gotten very good at finding the right audience — but only if your creative gives it a clear signal of who that audience is. Generic ads get generic (expensive) results.
Video outperforms static, consistently
Video-first creative sees materially lower cost-per-lead than static image ads across most Australian verticals we've tested, particularly for services and considered purchases.
Retargeting closes what cold traffic starts
Most Meta conversions don't happen on the first impression. Layered retargeting sequences are what actually turns scroll-stoppers into booked calls.
What's included
Everything that ships with this service.
- Hyper-niched campaigns built around one specific customer profile
- Video-first creative that stops the scroll instead of blending in
- Optimised weekly for lower cost per lead — not vanity views
- Full-funnel structure: cold audience, warm retargeting, and lookalike scaling
- Creative testing framework — we kill underperforming ads fast, not after a month
- Clear monthly reporting tied to cost-per-lead and booked calls
How it works
Our process, start to finish.
Step 01
Audience & offer
We define the one customer profile and offer each campaign is built around — not a scattershot approach.
Step 02
Creative build
Video-first ad creative produced and tested in small batches before scaling budget behind winners.
Step 03
Scale & retarget
Winning creative scaled, layered with retargeting sequences, optimised weekly on real cost-per-lead.
FAQs
Common questions about Meta Ads.
Is Meta Ads better than Google Ads for my business?
They serve different jobs — Google captures existing intent, Meta creates awareness and demand. Most Australian clients get the best return running both, in different proportions depending on their sales cycle.
Do you produce the video creative or do I need to supply it?
We can work with footage you provide, or produce creative from scratch — either way, we handle editing, captions and format optimisation for Instagram and Facebook placements.
How long before Meta Ads start converting?
Meta's algorithm typically needs 1–2 weeks and a minimum volume of conversions to exit the learning phase and optimise properly — we set expectations on this upfront before launch.
Let's see if Meta Ads is a fit for you.
Tell us about your business — we'll come back with a plan, not a sales pitch.