Search and performance campaigns built on real intent.
Google Ads can deliver leads within days — but only when campaigns are structured around real buyer intent and conversion tracking is set up correctly. Too many Australian businesses have burned budget on campaigns where the tracking was broken from week one.
We build Search, Performance Max and Shopping campaigns the way they should be built: intent-mapped keywords, tight ad groups, and conversion tracking verified before a single dollar of spend goes live.
Why it matters
The thinking behind Google Ads.
Immediate lead flow while SEO compounds
SEO takes months to build momentum. Google Ads fills that gap — generating leads from day one while your organic foundation grows in the background.
Broken tracking wastes budget invisibly
If conversion tracking isn't wired correctly, Google's algorithm optimises toward the wrong signal — and you won't even know it's happening until the budget is gone.
Australian CPCs reward precision
Cost-per-click in competitive Australian verticals (finance, legal, home services) is high. Tight, intent-matched campaigns are the difference between profitable and expensive.
What's included
Everything that ships with this service.
- Search, Performance Max and Shopping campaigns set up correctly from day one
- Conversion tracking wired properly — no guessing what's actually working
- Weekly optimisation, not a set-and-forget campaign
- Negative keyword management to cut wasted spend
- Landing page recommendations to lift conversion rate, not just click-through rate
- Transparent monthly reporting on cost-per-lead, not just clicks
How it works
Our process, start to finish.
Step 01
Setup
Account structure, keyword research and conversion tracking built and verified before launch.
Step 02
Launch
Campaigns go live with tight budgets initially, so we can validate performance before scaling spend.
Step 03
Optimise weekly
Ongoing bid, keyword and creative optimisation — reviewed with you monthly against cost-per-lead.
FAQs
Common questions about Google Ads.
How much should I budget for Google Ads in Australia?
It depends heavily on your industry's cost-per-click — competitive verticals like finance or legal often need $2,000–$5,000/month minimum to gather enough data to optimise properly.
How fast will I see leads from Google Ads?
Campaigns typically start generating leads within the first week of going live, though the first 2–3 weeks are usually spent gathering data before we can optimise meaningfully.
Do you manage the ad spend or just the strategy?
You keep full ownership and control of your Google Ads account and billing — we manage strategy, setup and ongoing optimisation inside it.
Let's see if Google Ads is a fit for you.
Tell us about your business — we'll come back with a plan, not a sales pitch.